What Is a Google Ads Manager Account (MCC) and Who Needs One
A Google Ads manager account (MCC) is a Google Ads account that allows you to view and manage multiple Google Ads accounts from a single location. This is particularly useful for agencies overseeing multiple client campaigns.
Step-by-Step: Creating Your Google Ads Manager Account
- Go to the Google Ads website and click on 'Start Now'.
- Select 'Create a Manager Account'.
- Fill in the required fields: account name, usage purpose, country, time zone, and currency.
- Submit your information to create the account.
Linking and Managing Multiple Client Accounts
Once you have created your manager account, you can link multiple client Google Ads accounts to it. This allows you to manage each client's account separately while accessing everything from one login.
Common MCC Setup Questions
Here are some common questions related to setting up a Google Ads manager account:
Frequently Asked Questions
- What is a Google Ads manager account (MCC) used for?
- Can one manager account link to multiple client ad accounts?
Related reading
Frequently Asked Questions
What is a Google Ads manager account (MCC) used for?
A Google Ads manager account (MCC) is used to view and manage multiple Google Ads accounts from a single location, which is beneficial for agencies handling multiple client campaigns.
Can one manager account link to multiple client ad accounts?
Yes, a manager account can be linked to and manage multiple client Google Ads accounts from one login while keeping each client account separate.

